Last updated 2/17/2006

TERMS OF USE OF WEBSITE, GENERAL PRIVACY POLICY, AND OUR PERSONALLY IDENTIFIABLE INFORMATION COLLECTION, DISCLOSURE AND MAINTENANCE PRACTICES
1. TERMS OF USE AND PRIVACY POLICY

Dualstar Online, a division of Dualstar Entertainment Group, LLC (“Dualstar” or “we” or “us”) is the operator of the www.sprousebros.com website (the “Website”). Please read these Terms of Use and Privacy Policy (the “Policy”) carefully before using the Website. If you or your child are under 13 years of age, please go to and read our special children's Privacy Policy entitled: Notice To Parents of Your Children's Privacy Rights and Our Information Collection, Disclosure and Maintenance Practices, which you may link to it by clicking http://www.sprousebros.com/notice_to_parents. By using the Website you signify to us your agreement with this Policy. If you do not agree with any of the terms of this Policy, please do not use the Website. We reserve the right, in our sole discretion, to modify, alter, and otherwise update this Policy at any time. Your continued use of the Website thereafter constitutes your agreement to the updated Policy. Please review the Policy regularly.

This Policy is effective February 1, 2006.

This Policy was last updated February 17, 2006.

2. PRIVACY POLICY
Why Should I Read This Policy?

We want you to understand how we collect and use information from visitors on the Website. This Policy explains what kind of information we collect, how we use it, and when we may disclose it to others. If you give us permission to collect or use personally identifiable information and we make any material changes in how we plan to use that information, we will notify you of this change and require that you give us permission for these new uses before we make further usage of it.

What is Personally Identifiable Information?

“Personally identifiable information” is information that identifies a person or allows a person to be located. Examples of personally identifiable information include a name, a postal address, an e-mail address, a telephone number, or a social security number.

When Do We Collect Personally Identifiable Information?

We collect personally identifiable information when you register on the Website.

When you want to buy a product offered on our Website, we also collect the personally identifiable information necessary for the transaction such as name, address, and credit card information.

In other places on our Website, we may ask you to provide information to us to review products, participate in contests, join our official online Fan Club, subscribe to our eNewsletter or create an eCard. If you subscribe to our eNewsletter, we may use your information to send you other eNewsletters free of charge (such as our eNewsletter relating to www.mary-kateandashley.com). If you wish to opt-out or cancel the subscription to any eNewsletter at any time, please let us know and we will remove your from our mailing list.

What Kind of Information Do We Collect?

The personally identifiable information we request may include name, home and e-mail address, age, gender, number of siblings, favorite games, fashion preferences, reading preferences, and other information including, without limitation, information about favorite celebrities, movies, songs and hobbies.

In addition, if you elect to purchase products online, we usually request credit card information to process the order.

We also may collect other information sent to us by e-mail to our Mail Room, such as your comments on topics we have selected.

What Do We Do With the Personally Identifiable Information We Collect?

We gather, store and archive the information we collect from our Website, and we may use the personally identifiable information we collect from you for various purposes including: marketing and research analysis; product service and development; promotion and advertising; fulfillment of a requested transaction (i.e. sale of a product); record-keeping; marketing back; and billing and customizing the Website to individual visitors. We also may use the information to develop an individual profile or a profile of certain groups of visitors to our Website or, if you have consented to being contacted by us, for contacting you about our products, promotions, surveys, or new developments or events. If you do not want to be contacted about these products and promotions, you can let us know at any time. See the “Can You Delete or Edit or Update Personally identifiable information?” section below.

Do We Disclose Personally Identifiable Information About You?

If you give us your permission, we may disclose information we collect about you to other third party companies by way of sale, lease or rental agreement. The types of businesses in which such third parties are engaged include, among others, the following: manufacturing and retailing of toys, movie video and music products (CDs, tapes, cassettes, DVD discs, etc.), clothing, games, video games and equipment, and products for wireless devices; magazine publishing and retailing; market analysis and development; and advertising.

Of course, online purchases require us to disclose necessary payment information to payment processors. By purchasing products from the Website, you agree that we also may use third parties to send you the products you purchase, in which case we would provide them with your name, address, and other information necessary to complete your order, as set forth in greater detail below.

Agreements with third parties will provide that such third parties will not use or disclose the information for purposes other than those purposes contracted for, and will also require the third parties to maintain the confidentiality, security and integrity of such information consistent with this Policy.

Disclosure Without Consent.

In certain limited circumstance, we may collect and disclose personally identifiable information from you without first obtaining your consent. These circumstances are described as follows:

It may be necessary for us to collect a child's name and online contact information, and the name and online contact information of the child's parent, in order to provide the parent with notice of our information practices and to seek the parent's consent for the collection and/or disclosure of information about the child. Should any child's parent not respond within ninety (90) days thereafter, then we will delete that child's and his/her parent's information at that time.

We may collect your child's name and online contact information in order to respond on a one-time basis to a specific request from your child (i.e. upon request from the child, we may e-mail to the child information about our Website). After responding the child's name and information will be deleted. Any unsolicited email received will first be screened to determine if he/she is a prior registrant under this policy; if not, a message will be sent back to the sender that advises that we will not respond until the sender is properly registered on sprousebros.com pursuant to this policy.

We may collect a child's and parent's name and online contact information in order to respond directly more than once to a specific request of the child (i.e. to provide an online magazine subscription, or a contest entry and subsequent award), but in these cases the child must first be registered with us on sprousebros.com as required under this policy before we will respond.

Under certain circumstances we may collect and/or disclose information as is necessary to protect the safety of anyone participating in our Website, or to comply with law or legal process, or to protect the security and integrity of the Website.

You have the option to agree to let us collect your personally identifiable information for activities on the Website, but to not allow us to disclose the information to third parties. To prevent disclosure to third parties, please advise us as described in the next section.

Can You Review Your Personally Identifiable Information?

Yes. You can review personally identifiable information you have submitted online. To review personally identifiable information submitted to us it is first necessary for you to provide us with information to verify your identity. In order to access a copy of your information you must first send to us at Dualstar Online, attn: SprouseBros.com Privacy Coordinator, 3760 Robertson Blvd., Culver City, CA 90232, a form entitled Request For Review with a self-addressed stamped envelope. This form must be signed by you, and it can be found and downloaded from our Website at http://www.sprousebros.com/parentalreview/. Alternatively you can send us a written request to provide a complete copy of your personally identifiable information with your email address. Upon receipt of either of these we will send you a copy as soon as practicable.

Can You Delete Or Edit Or Update Your Personally Identifiable Information?

Yes. You can delete or edit or update your personally identifiable information. To delete any information submitted to us, just e-mail us at remove@dualstarmail.com and advise us that you wish us to delete all or a specified portion of your information. Please be sure to give us your name and email address. To edit your information please go to our Website at http://www.sprousebros.com and resubmit a newly completed registration form.

Can You Revoke Your Permission for Us to Collect or Disclose Personally Identifiable Information?

Yes. To revoke the permission you have given us to collect or disclose any personally identifiable information about you, just e-mail us at our Website at remove@dualstarmail.com. Revoking your permission will result in the deletion of all of your personally identifiable information.

What About Links to Other Websites?

We may have links on our Website to companies that have different practices regarding personally identifiable information they collect from your child. This Privacy Policy applies only to this Website, and not to any other website that you may access through links appearing on our Website or otherwise. If we have a link to any other website that does not indicate or imply that we endorse, sponsor or recommend that other website. We are not responsible for the policies (including privacy policies) and practices of any linked website, and we are not responsible for the accuracy, completeness, propriety and/or security of information given out or collected on such third party websites. We make no warranty or representation that such third party websites comply with all federal and state laws, and we disclaim any liability for the acts and omissions of such linked websites. If you access a linked website, you go there at your own choice, and assume all responsibilities and consequences for doing so.

What Other Information Do We Automatically Collect From Your Computer?

When you visit our Website, our software automatically collects some information from your computer. The information includes the unique Internet address assigned to your computer, the Internet service provider you use, the website you were reviewing before coming to our Website, the browser type and version you use, the pages on our Website you viewed, when you visited our Website, how long you spent on each page, and certain transactional information such as purchases you made.

What is a Cookie, and How Do We Use Them?

Cookies are small pieces of information that our Website sends to your computer and that is stored on your computer. We use cookies for various purposes. For example, our Website uses cookies to track and direct visitors from different countries, such as Europe, Canada, United States and Australia, to content on our Website that is most relevant to them. We also use cookies to track website visits in general. This helps us to determine how many visitors there are to our Website, how often they visit, and what content interests them the most. We are then able to enhance your experience of our Website by making appropriate updates to the content and navigation of the Website. A cookie will not by itself be used by our Website to obtain personally identifiable information about you or to read information from your computer other than that which has been voluntarily given to us by you or is contained in cookies sent by our Website.

Can You Refuse To Accept Cookies?

Most browsers can be set to refuse to accept cookies. Doing so will not interfere with your ability to visit our Website, but may restrict our ability to direct you to content on our Website that is most relevant to you.

What Security Measures Do You Take?

We employ managerial and technical safeguards to secure your personal information against loss, theft, alteration, and unauthorized access, use and disclosure. Any information you enter in connection with a transaction (for example, a purchase) is encrypted before transmission to our server by using encryption software. You can safely enter your credit card and personal registration information and it cannot be read in transit to our server. We employ reasonable measures to maintain all personally identifiable information provided by you on computer servers in a controlled and secured environment in an effort to hinder unauthorized access, loss, alteration, use or disclosure of such information. However, the nature of the Internet is such that information may be transmitted over networks without appropriate security measures and may be accessed, deleted, altered, used or disclosed by unauthorized persons.

Special Information About Chat Rooms

If you wish to participate in a chat room on our Website, we will not require specific consent from you for that purpose. Prior consent is not required because we will not ask for any personally identifiable information from chat room participants, even though from time to time we may select particular chat exchanges for posting. However, we may choose to allow only registered visitors to participate in a chat. If this is the case you will be notified before registration and participation is allowed.

Will This Policy Change?

We reserve the right to change this policy at any time, and will do so by providing notice of such changes on our home page and make changes in our online forms requesting personally identifiable information. If we make any material changes in the way we use or disclose information about you, we will notify you with an email message to you or post such changes on our Website. If you do not wish us to use your personally identifiable information, then please go to remove@dualstarmail.com and ask us to delete, edit, update or remove any information at that time.

3. TRADEMARKS, COPYRIGHTS AND RESTRICTIONS

This site is owned, controlled and operated by Dualstar. All material on this site, including but not limited to images, photographs, characters, names, graphics, logos, illustrations, audio works, video works, audiovisual works, music, text, and trademarks, is protected by worldwide intellectual property rights which are owned and/or controlled by Dualstar or by other parties that have licensed their material to Dualstar. You may use material from this site only for your own personal, non-commercial use, without modification, and no material from this site may be copied, reproduced, republished, uploaded, posted, transmitted, or distributed in any way. The use of such material on any other website or any networked computer environment prohibited.

4. DISCLAIMER

The Website is provided “AS IS” and without warranty of any kind either express or implied. To the fullest extent permissible pursuant to applicable law, Dualstar disclaims all warranties, express or implied, including but not limited to, implied warranties of merchantability and fitness for a particular purpose. Dualstar does not warrant that the functions contained in the Website will be uninterrupted or error-free, that defects will be corrected, or that Dualstar or the server that makes them available are free of viruses or of harmful components. Dualstar does not warrant or make any representations regarding the use or the results of the use of the Website in terms of their correctness, accuracy, reliability, or otherwise. Applicable law may not allow the exclusion of implied warranties, so the above exclusion may not apply to you. The Website is provided solely for entertainment, promotional and commercial purposes.

The information and opinions expressed in bulletin boards, chat rooms, or other forums conducted on the Website are not necessarily those of Dualstar, its affiliated or related entities or content providers, and Dualstar makes no representations or warranties regarding that information or those opinions. Furthermore, neither Dualstar nor its affiliated or related entities or its content providers are responsible or liable to any person or entity whatsoever (including without limitation, persons who may use or rely on such data/materials or to whom such data/materials may be furnished) for any loss, damage (whether actual, consequential, punitive or otherwise), injury, claim, liability or other claim of any kind or character whatsoever based upon or resulting from any information or opinions provided on the Website.

5. E-MAIL, BULLETIN BOARDS, AND OTHER SUBMISSIONS

Any notes, messages, e-mails, billboard postings, ideas, suggestions, concepts or other material submitted to us will become the property of Dualstar throughout the universe and Dualstar shall be entitled to use the material for any type of use forever including in any media, medium, method of communication, or technology, whether now known or hereafter devised. When you submit information to our Website, you agree that Dualstar has the right to publish, distribute, excerpt, create derivative works from and otherwise exploit the information for any type of use, including promotional, advertising and commercial purposes.

Dualstar is not responsible for any material posted on our forums. Dualstar reserves the right to edit or delete materials submitted to the forums, but does not assume any obligation to do so. You agree that you will not submit or otherwise publish through our forums any content which: (a) libels, defames, invades privacy, or is obscene, pornographic, abusive, or threatening; (b) infringes any intellectual property or other right of any entity or person, including, but not limited to violating anyone's copyrights or trademarks; (c) violates any law: (d) advocates illegal activity; or (e) advertises or otherwise solicits funds or is a solicitation for goods or services.

You agree to indemnify Dualstar and its officers, directors, employees, agents, distributors and affiliates from and against any and all third party claims, demands, liabilities, costs, or expenses, including reasonable attorney's fees, resulting from your breach of any of the agreements, representations, and warranties set forth in this Policy.

6. JURISDICTIONAL ISSUES

This Website is controlled and operated by Dualstar from its offices within the State of California, United States of America. Dualstar makes no representation that material in the Website is appropriate or available for use in any other country or location.

This Policy shall be governed by, construed and enforced in accordance with the laws of the State of California, United States of America as it is applied to agreements entered into or to be performed entirely within such State. Any action that you, any third party, or Dualstar brings to enforce this agreement or in connection with any matters related to this site shall be brought in either the state or federal court located in Los Angeles County, California, and you expressly consent to the personal jurisdiction of said courts. If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions. This is the entire agreement between the parties relating to the matters contained herein and shall not be modified except mutually in writing or by any binding electronic transaction.

7. YOUR CALIFORNIA PRIVACY RIGHTS.

California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes within the immediately preceding calendar year. If you would like to make such a request, please send an email to policyquestions@dualstarmail.com or write to us at:

Dualstar Online
Attn: SprouseBros.com Privacy Coordinator/CA residents
3760 Robertson Blvd.
Culver City, CA 90232

8. QUESTIONS?

If you have any questions about this policy or about how personally identifiable information collected on our Website is used, you can contact us by e-mail at policyquestions@dualstarmail.com, or by regular U.S. mail at:

Dualstar Online
attn: SprouseBros.com Privacy Coordinator
3760 Robertson Blvd.
Culver City, CA 90232

You are advised that there are other companies in our group who collect and maintain some of the personally identifiable information described in this Policy. These other companies include: Visual Perspectives Internet, Inc., Sudjam, LLC, eFashion Solutions, LLC, Airborne Entertainment Inc. and Dualstar Entertainment Group, LLC. Each of these companies collect and maintain such personally identifiable information in compliance with this Policy. However, Dualstar is our designated central contact point for any inquiries regarding the information practices of all of our Website's operators.

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